Having a website with current content can and will affect your bottom line. Your website will either excite them or turn them off from your company. As the world is becomes more digital, web websites replacing in-person meeting events. Making Your website is the first contact a prospect might have with your company.
When your content is current, engaging, and motivating, prospects are more than likely to take the next step in doing business with your company.
You can use white papers in many different ways. With technology advancing more every year, white papers have become more critical than ever in giving your customers the in-depth information they need for the buying decision. When a customer needs a more in-depth description, a better way to solve a problem, meet a need or reach a goal. A white paper can point them towards your company or product as the solution.
They can be used on social media to produce leads and build up your list by offering a free download in exchange for their name and email address.
Where a white paper is more technical in nature, E-Books are more informational. They can work somewhat like a sales brochure only with a soft call to action rather than a hard push. They can also be used on social media to produce leads and build up your list by offering a free download in exchange for their name and email address.
E-Newsletters offer some tangible benefits. Improved engagement from your prospects, increased perception of expert status keeping in touch with your customers and leads: building trust and relationships with them. You can highlight new products and services and have promotions in them for a product or service.
Case Studies come from life experiences with real people telling how a product or service met a need or solved a problem. As a result, they tend to be more credible. Similar to testimonials, case studies are longer adding more credibility to you. They can be utilized at trade shows in PowerPoint slides as a tool for your salespeople to use, put into a press release, or used on your website.
Emails are an excellent way to follow up on leads and keep in touch with your customers. Keeping you and your company at the front of their minds by just saying “hi” or congratulating them on a promotion is an excellent relationship-building tool.
Many people are using Social media rather than at home or on the go that includes business people. Who not only use it for personal use but for business as well. That’s where having social media such as LinkedIn, Facebook, or Twitter comes in handy. Plus, Social media works 24/7; the trick, however, is staying on top of them. They are also a great place to post Lead Generating. by offering a free E-book, White Paper, or even a special offer.
Are a useful tool to have in your arsenal to find leads in your ideal customer base. They are generally used in conjunction with a landing page and an email series. In comparison, there is more work involved in getting them put together from creating the landing page and emails. All wrapped up in an auto responder and tied to an AD.
You can generally get a good return on your investment.
A series of Auto-responder emails consisting of 3 to 5 emails can provide information to your prospective customers by following up with them at preset intervals. Auto-responder emails are a time-saving way to follow up on your leads. Plus, because they are sent out automatically, you don’t have to remember when to send them out
Living in the fast-paced world, we do there is no time to waste. Hunting down leads by using SEO (Search Engine Optimization) friendly content on your website and blog post. Driving more activity to your website and blog post generating more leads.
A writer who understands what you are dealing with and has the insight and capabilities to write engaging and compelling copy and content to gain leads/customers boost your bottom line.
A professional copy and content writer writing your marketing materials can free up valuable time and save you a few headaches. When you look at the cost vs. the profit gained, you will find that you come out on top.
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Here to assist you with your marketing Content and Copy needs Driving demand in a Digital World.
Here are A few ways I can assist you with your marketing needs. Autoresponders, Lead Gen Campaigns, Website Content, Emails, Direct Mail, Direct Response, Creative Writing, Storytelling.